YUTAKA YOSHIDA PhD
Biography
Yutaka Yoshida is a researcher focusing on digital culture, media, and contemporary Japanese society. His work explores themes such as online behavior, masculinity, and digital economies in neoliberal Japan.
Yutaka Yoshida is a researcher focusing on digital culture, media, and contemporary Japanese society. His work explores themes such as online behavior, masculinity, and digital economies in neoliberal Japan.
Selected Publications
• “Ririchan the ‘Grantee Gal’: Post-Feminism, Social Media, and the Celebrification of a Female Fraudster in Neoliberal Japan” (2025)
Asia-Pacific Journal Japan Focus
https://doi.org/10.1017/apj.2025.10024
• “Technologies of the YouTuber Self: Digital Vigilantism, Masculinities and Attention Economy in Neoliberal Japan” (2025)
Global Crime
https://www.tandfonline.com/doi/full/10.1080/17440572.2025.2451833